Guess Green Label SS’18 Look Book
For the SS’18 Lookbook we were asked to produce amore art driven set of images, so we created a studio seamless on location in Tribeca, New York. Using an exposed set, we created a sense of fantasy juxtaposed along the building exteriors of the street. Included in that was Moses’ personal project titled “The Concrete Rose” with use of real roses and a matte black basketball. We created iconic beautiful images not only nod to Guess also to the current state of how we felt the brand was evolving.