Joyrich FW ’16 Look Book
Taking on Joyrich FW ’16 as a team, we felt the need to continue to tell a story that involved New York as the epicenter of it all. For these images we worked with the incredibly talented Kevin Amato on casting for this project. Through him we were able to work with 2 individuals who are more than models but people that live and breathe the culture of New York. All of these efforts culminated in a series of images that had the ease of the brand but with all the style that New York City and its natives bring with them.