Joyrich x Playboy

Fashion has truly embraced the brand collaboration and we have seen them in every successful market. Pray Moses had the fortunate experience to present a concept to Joyrich & Playboy enterprises that would become the imagery for their collaboration collection’s campaign for the season. We channeled the classic luxury of New York, through an Upper East Side apt but inserted a sense of rebelliousness that we believe Hugh Hefner would have approved of in the creative. Also working not only on the imaging but also the art for the ads, we were able to effectively and authentically communicate the message of this collections’ campaign.